Struggling to get your engagement up on your Instagram account? Girl, I get it! Trying to figure out and keep up with all the different algorithm changes that affect your engagement rate can be super frustrating, which is why I’m gonna share with you 3 hacks you can use to give it a boost.
In the world of social media influence, people usually tend to chase after the “vanity” follower count. They think, the more followers they have the better. And while it is nice to have tons of followers, if your engagement rate is low, you won’t get much benefit from them if they aren’t actually interacting with your posts.
Click play on the video training below to get more details on the 3 tips you can begin doing to increase your engagement and increase your IG exposure…
Here’s a brief summary of the points I covered in this training:
- The main driving force behind the amount of engagement that you get on IG is the TYPE of posts you’re making and if they’re interesting enough to your followers to make them want to interact with you.
- There’s several different types of post you can make, but the ones that will drive the most engagement are:
- Emotionally Triggering Posts – These are posts where trigger an emotional response from you followers that compels them to want to engage/interact with your content. It could be you being transparent about a struggle or challenge you’ve faced or even a story-time post.
- Posts that piggy-back off of current trends – Creating content around trending posts are fantastic for stirring up engagement from your existing followers, as well as attracting new followers to your page.
- Educational/Informative Posts – Posts like tutorials or where you’re being detailed in how you achieve a makeup look or hairstyle perform really well in terms of engagement as well. The key here is that you need to be really instructional in the way you’re teaching, instead of just doing a time-lapse type of tutorial.
Need additional help mapping out your posting and content schedule?
Check out my Instagram digital store. There’s TONS of helpful IG resources that will help you increase your influence and impact. Particularly my “Insta Beauty Content Planner”, which will help you map out your Instagram Beauty Content and posting schedule so that you never have a shortage of content ideas and know exactly how to create innovative beauty content that your followers will love to engage with.
Toni Roberts
Speak Your Mind