7 Ways To Turn Your Beauty Skills Into Bank 💰 (Outside Of Freelancing & YouTube)

Are you ready to make some real boss #moneymoves in your beauty business this year?

If so, you’re in the right place!

If you’re a freelancer, you’ve probably been thinking about how to get more beauty clients in 2018, and I get it.

I understand that it can be challenging to sustain your income as a beauty freelancer, or small YouTuber if you’re a beauty enthusiast, let alone grow it to the next level.

But it’s important to realize that you should NEVER put all of your eggs in one basket. And I’m here to tell you that there’s several ways you can generate more income from your beauty skills, outside of freelancing or relying on YouTube ads.

In this blog post, I’m going to share with you 7 ways you can turn your beauty skills into serious bank, simply by diversifying your income streams and modifying your existing business model.

1.) Blogging

Blogging is the first way that you can make more coins from your beauty skills. You might already have a blog, but chances are you’re not using it to its full potential.

Most people think that blogging is just a hobby, but it has the capability to be so much more than that, especially if you’re a beauty biz owner who wants to generate more profits.

When it comes to business a blog is actually how you can solidify your brand and develop your own Personal Media Platform (PMP for short).

What’s a PMP?

Well, it’s a personal media outlet that YOU SOLELY OWN and control, where you can create branded content, communicate with your followers, and generate income in various ways.

For example: One of the biggest bloggers today is B. Scott of LoveBScott.com. You know her, right?

She’s the one who’s always popping up in your Facebook newsfeed with the latest celeb tea.

Well, because she has her own PMP, through her blog, she’s able to create content and generate income from her followers and the traffic she gets in a number of ways. And one of the main ways she monetizes her blog is by placing sponsored ads on it.

That means that she can display ads around her blog and within her blog content and she gets paid serious coinage based on the number of views her content and sponsored ads get, AND based on the number of clicks her Google Adsense ads get. {Yes, you can make coins from Google Adsense outside of YouTube. More on that in an upcoming blog post. Stay tuned.😉}

Now, there’s plenty of more ways that B. Scott makes her coins, but one of her main income sources is sponsored ads on her blog. And I don’t know her exact income numbers, but it’s more than likely that her blog is a 6-figure+ income source for her – and that’s just ONE of her many income streams.

Listen girl, you have the ability to generate massive coins from your own blog too by creating content centered around your beauty skill set. Now I’m not gonna go into full details of exactly how to that here, but I will tell you that in order for it to work your blog needs to (1) be set it up correctly and (2) you need to develop a strategic content and monetization plan to follow.

Speaking of monetization strategies, one of the simplest monetization strategies you can use to boost your beauty biz profits is the second method in this list, which is….

2.) Affiliate Marketing

Affiliate marketing is by far one of the easiest and fastest ways to generate extra #beautycoins™ on demand.

If you don’t know what affiliate marketing is, it’s simply when you partner up with brands, promote their products and get paid whenever someone purchases a product through your uniquely coded affiliate link.

So it’s essentially how you get paid to promote major brands products online, and you can do this even if you don’t have a huge social media following.

Now, affiliate marketing is a lot more common than you think and there’s a lot of major well-known companies that offer it.

For example: Walmart, Amazon, Target, and Best Buy all have affiliate marketing programs.

Even huge makeup brands like: Sephora, BH Cosmetics, and Estee Lauder have affiliate programs.

There’s even many major hair and wig companies that offer affiliate programs like: RPG Wig Show and Premier Lace Wigs.

So that means if you’re a small beauty YouTuber, instead of relying on YT to pay you ad revenue for getting views to the Fenty Beauty makeup review you just uploaded. You can just sign up to be an affiliate of Sephora and direct your viewers to purchase the products you used through your affiliate links – and when they do, you get paid! (cha-ching!)

And in many cases as an affiliate, you’ll get paid a much higher percentage in commissions than you would from YT ad views. (Just something to keep in mind.)

3.) Digital Products

The third way you can turn your beauty skills into bank is by creating your own digital products.

If you’ve always dreamed of having your own physical beauty products, creating digital products first is one of the fastest and easiest ways you can break into having your own branded products, without having to spend a ton of money in physical product development.

In fact, you can even use the funds that you generate from your digital based products to fund the creation of any physical products you want to develop in the future.

So, what is a digital product exactly?

Well, digital products are web-based products that you create online that are delivered virtually to your customers either via email or some other web-based platform.

For example: If you’re a makeup artist you can create a digital product around your makeup artistry. If you have followers who would love to learn makeup from you, instead of holding a physical seminar you can host what’s called a “webinar” which is a web-based seminar that people can attend and learn how to do makeup from you!

A webinar is very simple to put on and it’s extremely affordable. It’s actually always cheaper to host a webinar than a seminar because your overhead is lower, and people will be more likely to purchase tickets because they can just tune in from their computer or phone.

Take Lele of Loveleeluxe.com for instance. She’s a YouTuber who started her own hair company back in the summer of 2017. A few months after she started her company, she created her first digital product by holding a webinar for her followers who were interested in learning how to get into the hair biz.

In that webinar she shared her hair plug and trained the attendees on everything she knows about the hair biz. Her webinar was about 4 hours long and she charged about $250 per person to attend.

So right there, she had her first digital product and created another revenue stream outside of her actual business of selling hair and making wigs.

You can do the exact same thing, friend! Regardless of what beauty skill you have.

Freelance MUA? Host private paid webinars about the basics of makeup for beginners or share more advanced makeup techniques and how to start building a freelance makeup kit for other aspiring MUAs.

Freelance Nail Tech? Host private paid webinars about the specifics of beginner/advanced nail design techniques and how to build your nail tech kit for other aspiring nail techs.

Freelance Wig Maker or Weave Tech? Host private paid webinars about the specifics of how to make wigs or do sew-ins using different techniques for people who want to make their own wigs/weaves or share more advanced techniques for other aspiring wig makers/weave techs.

You can charge anywhere from $100 to $250+ for a 2 to 4 hour long webinar and share all the details you know about your particular skillset. And there you go! You’ve added another income stream to your beauty biz, just from your computer and phone!

The possibilities are literally endless when it comes to creating profitable digital products.

4.) Membership Subscription/Site

A membership subscription is my most favorite way to generate an additional income stream. It has so many benefits, including:

  • Generating stable income from month-to-month (great for freelancers who struggle with income consistency)
  • Creates a loyal fan base of customers and increases client retention
  • For your beauty freelance peers, it creates a premium community of like-minded bosses who are supportive and all moving towards a common goal of growth and positive impact

So, you might be wondering what a membership subscription is and how you can work it into your beauty business model.

Well, to put it simply, a membership subscription is something that your customers or followers subscribe to on a continuous monthly basis to get on-going exclusive content and/or an on-going premium service.

For example: Keaira Lashae is a well-known YouTuber who creates fitness, dance and lifestyle videos. She’s most known for her dance and fitness videos and about a year or two ago, she created an exclusive online gym membership site for her followers: IfYouCanMove.com.

For just $9.95/mo her online gym members get access to exclusive dance workout and fitness videos, meal plans, virtual coaching, and a premium online community to support them in their weight loss and healthy lifestyle journey.

You can do the exact same thing for your followers or existing customers!

For instance: If you’re an MUA, you can start an exclusive monthly membership site where you share all you know about doing makeup. Every month you can create exclusive video content about how to do certain makeup looks and how to do proper and different techniques for various looks or occasions.

You can even run monthly makeup challenges exclusive to your membership community designed to help your members improve their makeup skills and technique confidence. #majorbeautycoinidea! (you’re welcome 😉)

If you’re a beauty freelancer, this method will work great for attracting new customers, improving your new client retention, and increasing client loyalty.

I actually wrote an entire E-book that breaks down this exact process, step-by-step, of how you can incorporate the subscription biz model into your existing beauty freelance or service-based biz.

And that brings us to the next method…

5.) E-books

Writing an ebook is another good way to generate income from your beauty skills. I’m sure you have quite an interesting story you can tell about your background, the biz and life lessons you’ve learned, the struggles you’ve experienced, how you got into the beauty industry, and how you arrived to where you are today.

So many people underestimate the power of their story and downplay the impact it can have on growing their brand and their bank account.

But I’m telling you right now sis, YOUR STORY MATTERS!

And you don’t have to be limited in what you can write an ebook about just because you’re mainly known for one thing. Your ebook can address another aspect of yourself or life that you want to share. Or it can answer FAQs your followers want to know about you.

For example: Keaira Lashae, the dance and fitness YouTuber I just told you about, many of her followers always asked her about how she was so confident and wanted advice on how to increase their own confidence. So she wrote an ebook called “Stepping Into Your Confidence” all about how she gained confidence and gave advice on ways her readers can increase theirs. She even wrote a second ebook about her vegan food lifestyle called “In The Kitchen With Keaira Lashae” where she shared her best healthy vegan recipes and tips.

You can do this too!

Don’t think so? Here’s a little tip for you…

When you’re building your online beauty brand and developing your monetization strategy, you have to keep in mind that people learn in different ways. And they like to consume info in different ways too. So whereas one person may prefer to learn and consume info through video, the next person may prefer reading.

So while writing an ebook may not seem like a viable monetization strategy for your beauty biz, you have to be mindful of your following and be aware of how they prefer to consume info, and then do your best to diversify your content formats so you can cater to what they want.

6.) Sponsored Posts

Sponsored posts are another simple and common way to diversify your beauty income online.

If you don’t know what a sponsored post is, it’s just a piece of promotional content or a product advert post that a company pays you to publish on your social media or on your blog.

Sponsored posts are kinda like affiliate marketing in the sense you’re partnering with a company to promote their product or content. The difference is that with sponsored posts, the company pays you a one-time upfront flat fee to post a promo to your SM or blog once (or a pre-determined set number of times). Whereas with affiliate marketing, you earn a commission percentage from every single person that purchases through your affiliate link, indefinitely.

Now, depending on your following and the type of sponsored posts you do, you can earn a pretty penny, and in some cases a company will pay you for a sponsored post(s) and also allow you to include an affiliate link so that you can earn extra coins from the customers you send their way. And that is usually in addition to the fee they’ve already paid you.

For example: Flat Tummy Tea is one of the biggest companies I know of that leverage influencer sponsored posts to advertise their product. If you’ve ever seen “Instagram models” posting cute pics with their Flat Tummy Tea, those are sponsored posts that the company has paid them a fee to do.

Now, although sponsored posts are a good way to start adding another revenue stream to your beauty biz portfolio, they can be difficult to get if you don’t have the follower numbers. And for that reason, I actually prefer affiliate marketing over sponsored posts because of the flexibility and infinite income potential.

But if you want to start doing sponsored consistently, I recommend you strategically do them by creating content on your own blog (in addition to any social media posts you make) so that you can control the traffic sponsored posts create and then leverage that traffic to generate more exposure and revenue for your beauty business and brand overall. {I’ll discuss this in more detail in a future blog post.}

7.) E-Courses

Creating a detailed e-course is yet another way you can leverage your beauty skills into massive bank.

What is an e-course?

An e-course is a very detailed course curriculum created to teach a specific skill-set that’s delivered virtually online. Think of it as the equivalent of taking an online college course, that’s usually how an e-course is presented and formatted.

An e-course is another one my favorite ways to generate additional income streams because:

  • It gives you the ability to get super detailed in teaching specific strategies and techniques
  • It allows to you build a very intimate and personal learning environment/community so that your students absorb and learn concepts quicker
  • When combined with the membership subscription model, it virtually guarantees stable and scalable income month-to-month

Take the YouTuber, Tyme The Infamous for example.  Tyme is an MUA and beauty guru. A couple of years ago, she launched her “Tyme Academy”, an online makeup e-course designed to teach her followers the basics of makeup, how to do various looks for different occasions, and her own unique makeup techniques. She only charges $19/mo per student to get direct access to her and her monthly exclusive e-course content.

“Listen, Linda!” You can do the exact same thing, boo!

Regardless of what beauty niche you’re in. And you don’t need to have a huge SM following to start doing it!

Okay, So Where Do I Start?

Great question!… Now I will say that out of all the income streams I’ve listed here, there’s two main ones that I recommend you get started with ASAP, because of a few reasons:

  1. They’re the easiest and quickest to get started with
  2. They have the most sustainability and longevity
  3. You can set them up today and start generating more profits within the next hour

And those two methods are: Blogging & Affiliate Marketing.

You’ll recall earlier in this post I talked about a blog being your Personal Media Platform (PMP), right?

Well, I mentioned that because if you’re serious about building a sustainable beauty business, that has financial longevity and a strong brand presence online, having a personal media platform that YOU OWN is an absolute MUST.

You see, social media is great for getting exposure, gaining followers and connecting with other like-minded people. But here’s what most people don’t realize about social media…

You DON’T own your social media accounts.

In actuality, you co-own your social media accounts with the creator of the site (Zuckerberg, anyone?). And they’re essentially letting you borrow space on their platform.

That means that when it comes to posting content on SM, you have to play by their rules. And whatever content you do post, once it’s published, then belongs to them and they have the right to do whatever they want with it. (Censor it, demonitze it, delete it, limit it’s reach… whatever!)

However, if you’re using your own personally branded beauty blog as your PMP, you have complete control of your business, brand, and growth. That means you’ll be free to post whatever content you want on your blog and monetize yourself and skills in a way that will set you up to build a true 6-figure empire.

And when you combine a branded beauty blog with affiliate marketing as your first alternative monetization stream, you’re positioned to immediately start pulling in more profits in your biz from DAY 1 of your launch.

How?

Because affiliate marketing allows you to sign up to partner with major brands and start making more coins RIGHT NOW, without spending the time and money that goes into developing your own products or creating advanced content for paid courses.

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Toni Roberts

Toni Roberts is a former Social Media Content Manager & Marketing Consultant for ELF Cosmetics, turned Beauty Content Income Strategist & Beauty Biz Blogger. Her company, Beauty Into Bank, LLC, focuses on teaching micro beauty influencers & aspiring beautypreneurs how to quickly grow their brand exposure, while building multiple income streams around their passion so that they generate passive income online and establish a profitable beauty brand + business.

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